Product Launch & Announcements Video Production In the San Francisco Bay Area
When you’re introducing something new to the world, the story behind it matters just as much as the product itself. Our team specializes in crafting launch videos that go beyond the specs — videos that connect vision, emotion, and brand identity to generate excitement and engagement. From startup unveilings to major corporate announcements, we create cinematic, strategy-driven content that turns product moments into memorable milestones.
Langchain Product Launch
MAI Product Launch
Why Product Launch Videos Matter
The story you tell during those first moments shapes everything—market perception, investor confidence, customer demand. Video is how you tell that story now.
IQvideo creates product launch videos that work. Not just videos that look beautiful. Videos that move audiences. Videos that move sales.
Product Launch Video: Why It Works
A product launch video does something static content cannot. It shows. It demonstrates. It creates an emotional connection to the thing you built.
The specifications sheet tells people what your product does. The launch video tells them why it matters, why they need it, and why this moment changes something for them.
This distinction matters because buyers don't buy features; they buy solutions. They buy transformation. They buy solutions. They buy what the product will make possible in their lives.
Video communicates transformation faster than any other medium. In 60 seconds, a product launch video can accomplish what a sales deck takes 20 minutes to explain. This is why tech companies launch products with video, why startups use video to raise funding, and why healthcare innovators use video to build trust with clinicians.
The data support this:
Video conveys 60,000 times more information than static images in the same timeframe
85% of consumers make purchase decisions after watching product videos
92% of B2B marketers cite video as critical to product launch strategy
But statistics aren't why you need a product launch video. You need one because your competitors have them. Because your customers expect them. Because the world moved to video, and staying still means falling behind.
Why Choose IQvideo For Product Launch Video Production
IQvideo has been making product launch videos since 2007. We've produced launch content for eBay, Google, Facebook, Align, Ultragenyx, Capgemini, ServiceNow, and many more.
We know what it takes to launch something into a market and make people pay attention.
Our team is based in San Francisco. We understand Silicon Valley. We know the startup ecosystem. We understand healthcare innovation in the Bay Area. We understand consumer brands that operate regionally but think nationally.
We've filmed product launches in studios. In warehouses. At tech conferences. At medical conventions. On location across the Bay Area and beyond.
This is what we bring to your launch:
We know the narrative. Every product has a story. Not the marketing story you've been told to tell. The real story. Why did this product have to exist? What problem does it solve? Who does it change things for? We find that story. We tell it in a way that creates momentum.
We shoot cinematically. Professional cinematography signals quality. It signals premium. It signals that your product is worth attention. We use camera movement, lighting, and color grading to guide your viewer's emotions. By the time your video ends, the audience has been moved from curiosity to conviction.
We deliver fast. Same-day editing is not a marketing line for us. It's an operational reality. Launches happen on tight timelines. We work on your timeline, not our timeline.
We optimize for platforms. One shoot becomes many videos. The 90-second YouTube hero version. The 30-second LinkedIn cut. The 15-second Instagram Reel. The vertical TikTok version. All from the same production. All optimized for the platform where your audience actually watches.
Building Your Product Launch Video: The Process
Pre-Production: Story First
Before any camera rolls, we discover your product's narrative foundation.
We ask questions. Hard questions. What problem did your founder see? What's the emotional core of this innovation? Who benefits most from this product, and what does their life look like after using it?
We create a storyboard. A shot list. A detailed treatment that shows precisely what the final video will look like before we film a frame.
We identify talent. Will your CEO appear on camera? Will we feature customers? Will we use voiceover? Will we show the product in context or isolated?
We prepare logistics. Location scouts. Equipment lists. Lighting diagrams. Contingency plans.
This phase takes one to two weeks. The work done here determines everything that follows.
Production: Capturing Momentum
Production day arrives. The camera is ready. The lighting is set. The talent is prepared.
Our cinematographers have filmed hundreds of product launches. They know how to frame a product so it looks essential. They know how to capture executive presence. They know how to shoot product detail footage that feels cinematic, not clinical.
We shoot multiple angles simultaneously when scale permits. We capture B-roll that tells visual stories. We record audio with professional-grade equipment and not compressed audio from camera mics.
For event-based launches, we deploy multi-camera coverage. Fireside chats. Panel discussions. Product demonstrations. Q&A moments. We capture the whole arc of the event, then extract the moments that matter most.
For big launches, we coordinate with your team, your venue, and your other vendors.
Post-Production: Precision Editing
The footage comes back, hours of material. Our job is to distill it into moments that matter.
Color grading gets applied. We match your footage to your brand. Cool tones for tech. Warm tones for healthcare. Dramatic tones for premium positioning. The color grade isn't decoration—it's communication. It's telling the viewer how to feel about what they're seeing.
Audio mixing and sound design follow. We layer in music. Sound effects. Ambient texture. The audio mix is often the difference between a video that feels professional and one that feels amateur. We don't leave it to chance.
Motion graphics integrate product features, data points, and messaging without overwhelming the narrative. Text overlays ensure accessibility for soundless viewing—because 75% of video is watched without sound.
We deliver multiple versions. The hero video in full resolution. Social media clips in platform-specific formats. Behind-the-scenes content for secondary distribution.
The length of the post-production phase depends on how many videos need to be produced and how many edits are required.
Delivery and Distribution
Your videos arrive ready to deploy. Upload to YouTube. Post to LinkedIn. Share on Instagram. Send via email. Embed on your website. Broadcast on monitors at trade shows.
We provide technical specifications for each platform. Duration guidelines. Aspect ratio recommendations. Caption requirements. Metadata fields for search optimization.
Product Launch Video Examples
Startup Unveiling: Early-stage company reveals innovative hardware to venture capitalists and the market. Video positions the founder's vision, demonstrates the prototype, and frames the market opportunity. Result: Video viewed by 50+ investment firms. Contributed to the Series A funding close.
Enterprise Announcement: Large software company announces new product line to 1,000+ employees and the external market. The video features the CEO, customer testimonials, and product demonstrations. Distributed across email, internal comms, website, and LinkedIn. Result: 45% employee awareness within 48 hours. Increased analyst inquiry by 3x.
Healthcare Innovation: Medical device company introduces diagnostic tool to healthcare professionals. Video balances clinical credibility with patient outcomes. Includes a physician's perspective and a patient's success story. Deployed at a medical conference with a follow-up email campaign. Result: 200+ qualified leads. 15% conversion to paid pilots.
Consumer Product Launch: E-commerce brand unveils seasonal product line. Video shows product in lifestyle context. Emphasizes packaging, unboxing experience, and product detail. Cut into Instagram Reel, TikTok, and YouTube formats. Result: 1.2M views across platforms. 8% click-through to product pages.
Product Launch Video: Investment and Timeline
Timeline Reality
Four to six weeks is the standard timeline. Discovery and concept development: one to two weeks. Pre-production and planning: one to two weeks. Production day or days: one to three days. Post-production: one to two weeks.
Rush timelines are possible. Two to three weeks for smaller scope projects. Rush fees apply.
Parallel workflows can compress the schedule. While pre-production completes, motion graphics design starts. While filming happens, color grading prep begins. Coordination is critical. Chaos results from poor communication.
Investment Range
Product launch videos cost $5,000 to $50,000 or more.
The range depends on:
Scope. Studio production is less expensive than multi-location shooting. A single location is faster than traveling to multiple cities.
Talent. CEO on camera requires different preparation than hiring professional talent. Celebrity talent is more expensive than stakeholder talent.
Production design. The minimal set is quick and affordable. Full production design with props, staging, and custom lighting infrastructure takes time and resources.
Post-production complexity. Animation and custom motion graphics add weeks and significant expense. Straightforward editing and color grading cost less.
Deliverables. One hero video costs less than a hero video plus five social clips plus a behind-the-scenes package.
A free consultation clarifies your needs and the right investment level for your launch.
Product Launch Video: Technical Specifications
Video Formats and Platforms
YouTube: 16:9 aspect ratio. 1080p minimum (4K preferred). 60-120 seconds for hero video. H.264 codec. We optimize for YouTube's algorithm: strong first three seconds, strategic keyword placement in metadata, compelling thumbnail frame.
LinkedIn: 16:9 or 1:1 aspect ratio. 1080p. 30-90 seconds optimal. LinkedIn prioritizes completion rate. We cut versions designed for quick engagement within the platform's feed algorithm.
Instagram Reels and Stories: 9:16 vertical aspect ratio. 1080x1920 resolution. 15-30 seconds. On-screen text and captions are critical (soundless viewing). Trending audio hooks viewers in the first frame.
TikTok: 9:16 vertical. 1080x1920. 15-60 seconds. Captions required. Hook in the first second is non-negotiable. Trending audio increases algorithmic promotion.
Email: Embedded video or linked thumbnail. Autoplay with sound off. Click through to the full video. Maintains brand integrity while respecting inbox viewing context.
Website: Hero video above fold. 16:9 recommended. Autoplay muted. Interactive play button. Full-screen option. Video hosting on CDN for fast load times.
Trade Show and Event: Broadcast quality. 1080p or 4K. Looped playback. Audio output to the venue system. We deliver files compatible with standard AV systems.
Technical Delivery
We provide:
Master files in 4K (when filmed in 4K)
All source footage and B-roll
Color-graded DCP for broadcast or archival
Closed captions and subtitle files (SRT format)
Optimized files for each platform
Metadata sheets with SEO recommendations
Thumbnail images for YouTube and social
Why Choose IQvideo for Your Product Launch
Eighteen years of operation. We opened in 2007. We're still here. We've survived industry shifts. We've earned client trust through consistency.
Fortune 500 and startup experience. We've worked with massive companies that move slowly and with scrappy startups that move fast. This range of experience makes us adaptable. We understand both worlds.
Full-service production. We shoot. We color. We edit. We sound design. We own quality at every stage.
Same-day editing. This isn't marketing copy. We deliver edited content the same day it's filmed for urgent launches. This capability is rare. It exists because our team prioritizes it.
Located in San Francisco. We understand your market. We know where to shoot. We know the Bay Area talent pool. We understand the venture capital ecosystem. We're part of your community.
Transparent pricing and process. No hidden fees. No sudden change orders disguised as additions. A free consultation clarifies exactly what you'll invest and what you'll receive.
On-time delivery. We commit to dates and hit them. This isn't negotiable for product launches. Timing is everything. We respect that.
Product Launch Videos: The Questions You're Asking
How much does a product launch video cost?
Depends on the scope. A small single-location shoot: $5,000-$15,000. Full multi-location production with advanced graphics: $15,000-$35,000+. We discuss your budget and recommend what makes sense.
How long does it take?
Four to six weeks is typical. One to two weeks of discovery. One to two weeks pre-production. One to three days of production. One to two weeks post-production. Rush timelines compress this, and premium fees apply.
Can we feature our CEO on camera?
Yes. We coach executives through on-camera performance. We shoot multiple takes. We find moments where they're comfortable and authentic. Most executives worry about this. Most find it's far easier than expected.
What if we're launching virtually?
We produce live streams. We deliver recorded segments. We manage hybrid events where some viewers attend in-person and others join remotely. Virtual launches require different pacing and engagement strategies. We've done hundreds.
Can you work with our existing brand guidelines?
Absolutely. We review your brand book before production. Color palette. Typography. Tone of voice. Visual style. We implement these consistently across the final video.
Do you provide drone footage?
Yes. We have drone pilots on staff. Aerial footage adds production value for particular launches. We use it judiciously—not every launch needs drones. We recommend based on your story.
What about subtitles and captions?
Included in our delivery. We provide SRT files for YouTube and other platforms. We also burn hardcoded captions into social media versions where appropriate. Captions increase accessibility and performance—critical for 75% of videos watched without sound.
Can we edit the final video ourselves?
We can provide project files in your preferred format—Premiere, Final Cut, DaVinci—at an additional cost. You can make adjustments. We recommend working with us for revisions to maintain quality and color consistency.
What happens after the video is done?
We deliver technical specifications for each platform. Upload guidelines. Metadata recommendations. SEO keywords for YouTube. We don't manage your distribution, but we set you up for success.
Do you offer revision rounds?
Yes. Three rounds of revision are included in most packages. Significant concept changes cost extra. Minor tweaks and refinements are part of the process.
Getting Started: Your Free Product Launch Video Consultation
Call us or fill out the form. We'll discuss your product, your launch timeline, your budget, and your goals.
You'll leave the consultation with clarity: the type of video you need, approximate investment, realistic timeline, and next steps.
No obligation. No sales pitch. Just a straightforward conversation about how we can help.