What is video content?
As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth.
Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand's story.
According to a study by Wyzowl, people love watching explainer videos of products or services. On average, people spend about 16 hours watching online videos every week. That makes it a 52% increase in the last two years. This clearly shows that people absolutely love watching videos.
People prefer videos over other content. Videos are engaging and entertaining at the same time. This is the reason why people prefer to watch them in the first place.
It's quite fair to say that video is the future of digital marketing. Video is everywhere, and it's only going to keep growing, with fifty percent of all mobile web traffic now being video.
Most of the major social networks, including Facebook and Twitter, have made major shifts towards the hosting and sharing of video on their websites. Users have also started shifting more and more time towards watching video over reading articles, with over 50% of people in the US watching videos on YouTube every day.
But this shift isn't just due to social networks and their users over time, video content has proven to be a very effective tool for brands, no matter what their objective.
How Video Can Help Your Brand?
If you're looking to increase revenue or boost sales, according to ComScore , consumers are more likely to convert from video content than other media. In the best cases, the increase in conversions was as high as 64%.
Video is also a huge help when it comes to SEO, with Google heavily favoring videos and sites with video embedded video content. This means that 70% of the top 100 search results on Google are videos , and that's made all the more compelling when you consider this : your site is 53% more likely to appear on Google first if there's a video embedded on the page.
Thanks to its use of both sight and sound, video is also highly effective at creating a connection with audiences. Video's use of image and sound can be particularly helpful in evoking an emotional reaction and, in doing so, brands have the ability to further increase recognition and loyalty.
And all those social networks shifting to video? Well, they each provide a deep set of video analytics that you'll be able to use to get to know your audience better. It also means your customers can become your biggest advocates, with 76% of users saying they'd share a branded video if they enjoyed the content.
The future of video marketing
The rapid advancement of video technologies and their applications in the business world is just the beginning. Its an exciting space to be a part of because everything is constantly changing, evolving and improving, which means digital marketers need to always be adapting if they want to stay in the loop with the latest trends.
Smart Insights Studies show that about 54% of consumers want to see more video content from brands that they support, not only for entertainment purposes, but for promotional and educational purposes as well. Of course, there's YouTube, but other social media platforms have made it easy to create videos as well.
With numbers like this, video content should be added to a brands digital marketing strategy, and there are a variety of methods for them to do so.
In fact, social media channels have proven to be immensely favorable of video content, encouraging marketers to integrate video into their social media strategy.
The preference for video content is not just limited to streaming online movies and shows or watching YouTube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support.
Videos can be shared in several different digital channels, including: Emails Social media Websites Video content also doesn't have to be for entertainment purposes, which is where many marketing teams get hung up.
Each channel (social media, email, website, etc.) has its own analytics and insight programs to help guide marketing teams on how their content is performing.
The future of Digital Marketing in video production
The philosophy behind them is driven by the fact that modern digital marketing isn't often just a single interaction that leads immediately to a purchase; it's a curated journey that entails a variety of different stages and techniques.
Therefore, marketers should be able to look into the crystal ball and predict the future of video marketing to ace their digital marketing game.
If you're interested in getting closer to your audience and achieving brand awareness that is increasingly effective, Instagram and LinkedIn should both be considered. More and more people are producing videos for specifically for Facebook, Instagram and LinkedIn.
How exactly will content creation change over the next 10 years? It's hard to say, but SEO keywords may start to pivot more toward mobile searching.
In time, Google might be able to detect when content isn't well-suited for mobile reading. In fact, Google can already do this, sort of.
Who doesn't turn their head in astonishment when they see someone use a flip phone nowadays?
In a tiny period of time, smartphones not only changed the way we communicate. They also changed the way we obtain information. Even Google searches are occurring more frequently on mobile devices than on desktops.
Users can find videos on Instagram and Facebook by searching relevant hashtags.
For instance, research shows that people have a tendency to look at videos much longer than they do static pieces of content on social media platforms, such as Instagram and Facebook.
Snapchat continues to be one of the fastest-growing social media entities largely on the basis of its video stories, and Instagram has had success by introducing a similar feature on its platform.
The idea being these segments are entertaining enough to watch and share while providing the brand a halo by being associated with the video." Let's find out why online video is the future of video marketing.
Video Marketing Isn't Going Away Anytime Soon Long-form content has been at the forefront of digital marketing for the last 10 years or so.
If your target audience comprises the age range of 18 to 24 year-olds, consider Snapchat.
Instagram alone has over 400 daily active users who post and interact with their Stories, while Snapchat has over 188 million active users.
You just have to say something interesting enough that it will get the lead viewers to delve more deeply into your ecosystem through your content marketing, email capture, or another tool.
Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.