Based in San Francisco, we are an experienced team of video production veterans that has the capability of managing every aspect of your production. For more than 10 years, we've been producing and filming pieces featuring live action corporate meetings, industry conventions, C-Suite executives. We have produced and shot in the San Francisco Bay Area as well as Arizona, Nevada, Texas and NY.
We offer a wide range of production services. Services include:
- Director of Photography
- Full Camera Packages
- Sliders and Jibs
- Makeup Artist
- Pre-Production Services
- Location Scouting
- Writing/Creative Services
- Post Production / Editing
- Graphics and Animations
- We carry full production insurance and can provide insurance certificates in a speedy manner.
- Throughout the years, we have worked with top-level executives and VIPs. We handle ourselves in a professional manner from the way we dress to the way in which we respectfully speak to our clients. We are always on-time and there are never complications.
- If you have a full project coming up or are in need of a video crew in the San Francisco Bay Area, we would like to work with you.
The art of filming C-suite executives
Over the years, I've filmed dozens of C-Suite executives including CEO's of eBay, Square and many more. From my experience, here are a few best practices I follow to ensure success:
Sometimes, the client who brings me into the project has never produced a video before or they are apprehensive about working with a new producer. I make it a practice to take the time to explain to my clients how the process works. Above all, I want them to feel comfortable and confident that everything will go smoothly. This puts them at ease and I find that an educated client makes for a great production partner.
We only work with talented, experienced professionals who bring value to our productions. We’re producing important pieces and it’s imperative that each member of the crew knows their role and knows how to do it well. We always handle ourselves in a respectful, professional manor. We dress appropriately. I ask the client beforehand what is proper dress code and I make sure the crew follows suit.
There is no greater recipe for disaster than having to rush. I always make sure there is plenty of time to unload, set up, test, and tweak. It’s better to be ready beforehand than having to scramble. There are often variables that come into play that you just have to deal with. Over the years, I've experienced street construction with jackhammers, police actions with sirens, power outages, cleaning crews in the way, and so on. When something along these lines happens, you need time to figure out a plan B so I always allow plenty of time for setup.
Corporate executives are busy people. More often than not, they are ready to leave before they enter. I like to know in advance how much time I have to work with them and I devise a strategy for getting through the script in the set timeframe. I like to remind my subject that we have them scheduled for x amount of time and also then ask them how we're doing with the schedule. What you thought was a thirty-minute session may now really be a fifteen-minute window before they have to run out and deal with the next thing. I use this as an opportunity to gauge how receptive they may be to direction and multiple takes.
If I don't think the take was as good as it could be, I tell them, always in a respectful way. It’s my job to make the people I film look great. When I need another take, I suggest that we can get a better one. I never push too hard. I ask them to watch the playback and if they are good with it, then so am I. Nine out of ten times they are going to want to retake. The more footage I get, the more editing choices I have and the better the end product will be.
It’s always about the client and making them look good. When they look good, I look good and nothing ensures success like knowledge, know-how, and the focus and stamina to see the project through to the end with as little stress as possible.
Do I really need video?
I get asked this question all the time and my answer is always the same, "Yes!" Today video has the most effective influence on people. Video marketing can increase conversion rates, it’s persuasive in the C-suite, and it's become what people expect.
Vidyard.com provides these statistics about the effectiveness of video.
- 65% of executives have visited a vendor’s site after watching a video.
- The brain processes visual data 600,000 times faster than text.
- Using video on landing pages can increase conversion by 80%.
- Visitors who watch a video are reported to stay on sites twice as long.
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
People expect video content
Because so many of your clients and their prospective target audience go to video sites and apps like YouTube and Instagram many times each day, video has naturally evolved as an expected content format.
Do you have a project in mind? If so, we’d love to talk about it with you. Please fill in the information below and we will be certain to get back to you shortly.
SF: +1 415 606 9791